BEAUTY || So…In Love – Perfume Review

One of the beauty product must haves that screams “its summer bitches!” is a fruity perfume that makes me smell like a kid in a candy shop.  I know they’re not to everyone’s tastes, but I’m a firm believer that perfumes and scents are very evocative and hold strong ties to past feelings and memories.

Let me take you back in the world of Charl.  I was 18, I’d just left college, I was in the throws of my Britney’s “not a girl, not yet a woman” flourishing.  I had a job working in a “hip and happening” bar, had money in my pocket and the world was metaphorically my oyster.  During the summer of this year, I was a social butterfly, out most nights, BBQ’s, beer gardens, road trips – it was like Bryan Adams’ Summer of 69 but in 2005.  During this time the perfume I used to wear was Ralph Lauren “Ralph” taken from a website who can “describe fragrances Ralph by Ralph Lauren is a Floral Fruity fragrance for women with top notes ofjapanese osmanthus, apple leaf and italian mandarin; middle notes of magnolia, boronia and yellow freesia; and base notes of musk and white iris.

Each time I smell Ralph by Ralph Lauren, I’m instantly transported back to my Summer of 2005.  Since then when I buy a “summer perfume” I’m more often than note drawn to fragrances in the same vein as Ralph – Sarah Jessica Parkers “NYC” is very similar and is also a favorite of mine.


In my #NottsBBMeet goodie bag, one of the items I was most excited about was this So… In Love perfume from So Fragrances.  For me, the “So…” name reminds me of body sprays when I was 13 and would go up town with my pocket money burning in my stylish yet affordable stonewashed denim jacket.  This perfume to me is my Ralph summer perfume circa 2013, its fresh and fruity with notes of orange, leafy green, raspberry and pear.  Each time I’ve worn this perfume I’ve been asked what I’m wearing, and I’ve been spritzing this over my much loved Sarah Jessica Parker “Lovely” perfume (and I’ve filled my Travalo up for fragrance on the go!)


The only bug bear I have with this perfume is the packaging, it’s a little bit (dare I say) tacky.  Its all very Ed Hardy meets Jodie Marsh and would more likely appeal to the target demographic of the teen market, but for me it’s a little garish and not something I’d want displayed on my dressing table next to my other pretty bottles of perfume.

That aside, I know its a little bit aimed at the teen market (but then again so are One Direction and I can’t get enough of those) with the freshness of this perfume combined with the lasting power and price point – I’m excited to try more of the So… fragrance line.