Joanie Clothing are a fun retro inspired brand with staple pieces which bring a vintage vibe to even the most modern of wardrobes with the aim of delivering fun, flirty and feminine pieces that you’ll love.
I love the story behind the name, borrowed from the Designer’s Great Aunt, Joanie; a glamorous woman who tapped and twirled her way through the fifties and sixties. She was always well-turned out with perfectly coiffed red hair and to this day, Joanie enjoys nothing more than an afternoon of tea dancing, indulging in high tea with friends, and an ice cold glass of ginger beer. Even reading that makes me want to be more like Joanie, switch out the ice cold glass of ginger beer for a G&T and I’m in.
It’s this fun and life loving character that filters down through the collection and to the brand itself, it’s there in it’s social media and it’s inclusion of bloggers in their recent campaign and subsequent bloggers day. Joanie Clothing want to dress the Joanie gal of today, whether it be dresses, full skirts, ladylike blouses or knitwear in fun prints for those coffee dates, office days and all out glamourpuss nights.
Each piece channels that quintessentially Joanie feel and the pieces are inspired by decades of years gone bye and the detailing in the most lovely of life’s details; the pastel houses lining the Italian Riviera or intricate china tea set prints. With the drop in temperature recently I was drawn to the super soft transitional knits which pair tongue in cheek slogans, floral and sparkly motifs for a cute twist on any outfit.
I’ve mainly been wearing the Dakota jumper which comes up relatively cropped on me, has ribbed detailing to the cuffs and waistband with a collared shirt and jeans for a preppy layered look. After thinking about transitional pieces, I gave a summer staple, a black and white pleated maxi skirt from Primark, a winter makeover by mixing the monochrome palette and allowing the red lipstick bullet embroidering be the pop of colour. That and a slick of red lipstick, of course, just as Joanie would ike it.